George 'Fiji' Veikoso leaves lasting legend of heartfelt music and cultural influence - fans

George “Fiji” Veikoso, a beloved musician from Fiji known for his powerful voice and heartfelt songs, has died after a long illness, his family has confirmed.

While no further details were released on Thursday, PMN News can report that the Hawaii-based music legend was preparing for his Homecoming 2 concert to be held in Fiji later this year.

Veikoso spent more than 30 years in Hawaii, where his music career flourished, bringing him worldwide recognition.

Tributes are pouring in for the 55-year-old, who played a major role in popularising Polynesian reggae and Island R&B. He was more than just a musician; he was a cultural icon, a voice for many, and a source of hope during difficult times, Polynesian Music announced on social media.

Born on 10 May 1970 in Tailevu, Fiji, George Veikoso started his journey in music at a young age, earning F$5 (NZ$3.70) for his first performance. He gained inspiration from his early days with a local band and his relatives, which helped shape his career.

In 1987, after political unrest in Fiji, he moved to Hawaii and became a key figure in a unique style of music called the "Lost Coast Sound".

His talent was recognised in 1998 when he won awards for Male Vocalist and Favourite Entertainer of the Year, along with a Grammy nomination, which solidified his place in the reggae world.

He created many hit albums, including Evolution and Love & Roots, Fiji’s catalogue, and by 2023, his music had streamed over 500 million times. He even co-wrote the theme song for Baywatch Hawaii and made an appearance in Blue Crush, leaving a lasting impact on popular culture.

One colleague from the music industry wrote, “Fiji inspired artists across the world. He opened doors and set a standard.”

As fans remember him, they share a collective message: “Thank you, Fiji, for your music and legacy. Your spirit will live on in every note. You were truly the Greatest of All Time."

Laisa Vulakoro, a prominent figure in Fiji's music industry, reflected on the loss of Veikoso, calling him the greatest artist from Fiji and the Pacific, who proudly represented his homeland.

Vulakoro says his influence extended far beyond fame. He blended traditional Fijian music with reggae, bringing a unique flavour that resonated deeply with many. "He made Fiji proud. His name is Fiji."

Vulakoro says Veikoso's contribution went far beyond popularity. "He started something very distinctive. It was the way he combined Fijian music into reggae while keeping traditional themes, including chants, vude, vanua, and identity. He took Fiji music to another level. We all emulated him."

From left clockwise, George 'Fiji' Veikoso, J Boog, Josh Tatofi, and Maoli, were among the big names in last year's Homecoming Concert in Nadi. Photo/supplied

Veikoso returned to Fiji in 2024 for his first-ever Homecoming concert, a sold-out event in Nadi that brought together thousands of fans from across the Pacific, with plans for another concert in September.

He was known to be suffering from gout. He was also confined to a wheelchair for several years due to a medical condition, though it was noted that his mobility issues didn't impact his vocal performance.

Organisers of the Homecoming Music Festival posted that ‘It is with a heavy heart that we mourn the loss of George' Fiji' Veikoso, who passed away suddenly today.’

"As we deal with the immense sadness for our beloved George ‘Fiji’ Veikoso, a legend whose music united generations, and whose spirit uplifted many around the world.

Watch Part One of George "Fiji" Veikoso's interview with PMN's Levi Matautia-Morgan below.

"As we take this moment to honour his life and legacy, we ask for your patience and understanding at this difficult time. "We will provide an update regarding the Homecoming Festival soon.

"Our thoughts, love and prayers are with George Fiji Veikoso and his Family, Friends and Fans as we all grieve together with the sudden loss of the King of Island Reggae!

“Music is the healer, soothing to my soul…” Your voice will forever echo in our hearts, Fiji."

Watch Part Two of George "Fiji" Veikoso's interview with PMN's Levi Matautia-Morgan below.