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Will's Word is Pacific Mornings host William Terite's daily opinion piece on the latest news happening here and around the Pacific.

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Will's Word: Should the govt take action on supermarkets' massive profits?

Pacific Mornings' host William Terite says breaking up the supermarket duopoly could be the answer to cheaper grocery prices.

Now it’s time for Will’s Word…

New Zealand's supermarket sector is under the spotlight once again. A recent report from the Commerce Commission reveals that Woolworths and Foodstuffs—two major players dominating the market—are still making excessive profits, while competition remains weak.

The supermarket giants argue that they’ve made improvements, but the persistent high profits suggest their actions haven’t been substantial.

Minister of Commerce and Consumer Affairs Andrew Bayly supports some regulatory changes and wants to investigate practices like "land banking"—where companies hold onto land to prevent competitors from using it. However, he sees breaking up the duopoly as a last resort.

Other countries have successfully tackled similar issues by breaking up large companies to increase competition. While this might sound extreme, it could potentially lead to lower prices and more options for shoppers in New Zealand.

Breaking up the supermarkets would be complicated and could have unintended effects, so any move in that direction would need to be carefully planned. The goal should be to make the market fairer for consumers who have been struggling with high prices and limited choices for too long.

The government might need to consider more drastic measures, like breaking up the supermarket giants, to ensure fair competition and better prices for all consumers.