Promoting indigenous participation in commerce

A group of Fiji business people in Aotearoa have met in Auckland to plan a boost for indigenous participation in commerce.

The event was facilitated by Fiji’s High Commissioner to New Zealand, Ratu Inoke Kubuabola.

And the indigenous Fijian or iTaukei notion of “solesolevaki” - the coming together for the greater good - is at the heart of the initiative, he told the gathering.

“It’s very encouraging to hear that there are many Fijians in business in New Zealand.

“We are happy to support all initiatives that improve the well-being of our communities,” Ratu Inoke said.

Siva Naulago, the owner of 679 Logistics, told the gathering, "The indigenous Fijian people’s point of difference is our communal strength.

“Solesolevaki is an integral part of our culture and is the coming together for the greater good.

“This is a more cost-effective and inclusive way of doing business.”

The business leaders agreed to work together, encouraging and mentoring more indigenous people into entrepreneurship.

They also agreed to seek more business opportunities for women and youth, to increase family incomes.