Tongan jeweller credits family and culture for growing success

“Just do it” is the advice that founder of Tehina & Co, Kehaulani Likió’s has for others wanting to start their own business.

The Hawaiian-based Tongan jeweller is the first in her family to start a company.

She says its been possible in part due to her close bond with her younger sister, Aioema Likio - which is reflected in the name of the business.

Tehina is the Tongan word for a person’s younger sibling of the same sex, and the term reflects the strong bond between the two sisters.

Sisters Kehaulani (left) and Aioema Likio (right). Photo/ Tehina & Co Facebook

Likió, who also works full-time as a director of operations of a tech company, says the business has allowed her to fulfil her creative side while spending more time with her sister.

‘’She is the first to see everything, I call her my quality assurance manager.’’

Her jewellery designs, which range from ‘Aio Ti-Leaf rings to Finé Oval Hoops, reflect the influences of Hawaiian culture and her Tongan heritage.

She credits her success due to the gap in the market for jewellery that caters to Pacific people, particularly those who require larger fitting pieces.

‘’I also started the business because I have Tongan hands," says Likio.

"Every time I go to the store, I can’t find anything that fits my hand.’’

She has also grown a loyal following online by sharing her business journey through TikTok and Instagram.

‘’Most of my customers are Polynesians, Tongans, people who know me from my social media presence.’’

And Likió's message of encouragement to others who want to fulfil their business dreams is simple.

‘’My message is just to do it! Don’t worry about what anyone is thinking of it,’’ she says.

"If I can do it, you can do it.”

Watch the full interview below